Saddle & Spoke, Biggleswade

Increase bookings and walk-ins for one of Bedfordshire’s top gastropubs . We rank the venue on Google, push bookings via PPC and get their community engaged on social media.

Key Results (last 3 months)

x4 increase in traffic from Google

+1000 Instagram followers p/m

+1000 – Monthly Unique Visitors

Involvement

SEO
Facebook + Instagram
Paid Social
Influencers
Consultancy

01. OVERVIEW

At CJ Digital, we provided comprehensive digital marketing solutions tailored to address the specific challenges faced by Saddle & Spoke in Biggleswade. Recognizing their struggle with securing bookings, our team devised a multifaceted strategy encompassing Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, influencer marketing initiatives, and meticulous social media management. By harnessing the power of these diverse channels, we aimed to enhance their online visibility, engage with potential customers effectively, and ultimately drive increased bookings for Saddle & Spoke.

2. SOLUTION

For Saddle & Spoke in Biggleswade, CJ Digital implemented a comprehensive digital marketing solution tailored to address their specific challenges of generating bookings. To enhance their online presence and visibility, we initiated a strategic Search Engine Optimization (SEO) campaign. This involved creating a dedicated blog integrated into their website, where we meticulously crafted content around targeted keywords relevant to their industry and services. By optimizing their website structure, meta tags, and content, we ensured that Saddle & Spoke ranked prominently in search engine results, thus attracting organic traffic and potential customers actively seeking their services.

In addition to SEO, we leveraged the power of influencer marketing to expand Saddle & Spoke’s reach and engagement on social media platforms like Facebook and Instagram. We identified key influencers within the cycling and outdoor recreation niche whose audience aligned with Saddle & Spoke’s target demographic. By collaborating with these influencers, we amplified brand awareness and credibility, while also generating authentic content that resonated with potential customers. This strategic approach not only bolstered Saddle & Spoke’s online presence but also fostered meaningful connections with their audience, driving interest and bookings.

Furthermore, CJ Digital orchestrated a targeted Pay-Per-Click (PPC) advertising campaign through Google Ads, maximizing Saddle & Spoke’s visibility to users actively searching for cycling-related activities and services in the Biggleswade area. By crafting compelling ad copy, selecting relevant keywords, and optimizing bid strategies, we ensured that Saddle & Spoke’s ads appeared prominently in search results, capturing the attention of potential customers and driving qualified traffic to their website.

Moreover, our team took charge of managing Saddle & Spoke’s social media presence across platforms like Instagram, with a focus on making their profile more engaging and appealing to their audience. We curated visually stunning content showcasing their services, facilities, and customer experiences, while also incorporating interactive elements like polls, stories, and user-generated content to foster community engagement and interaction. By maintaining a consistent posting schedule, monitoring audience feedback, and implementing targeted advertising campaigns, we transformed Saddle & Spoke’s Instagram into a vibrant hub of activity, driving increased brand awareness, engagement, and ultimately, bookings.

3. RESULTS

Through our tailored digital marketing efforts, CJ Digital has achieved significant and tangible results for Saddle & Spoke in Biggleswade on a monthly basis. Our strategic Search Engine Optimization (SEO) approach, including the creation of a dedicated blog and optimized content targeting specific keywords, resulted in a remarkable 4x increase in traffic originating from Google searches. This surge in organic traffic not only amplified Saddle & Spoke’s online visibility but also positioned them as a top choice among potential customers actively seeking a gastropub in the area.

Furthermore, our adept management of Saddle & Spoke’s social media presence, coupled with captivating content creation and engagement strategies, led to a substantial monthly growth of over 1000 Instagram followers. By curating compelling visuals, interactive posts, and user-generated content, we transformed their Instagram into a dynamic platform that not only showcased their offerings but also fostered meaningful connections with their audience, driving increased brand loyalty and engagement.

In addition to these achievements, our targeted influencer marketing campaigns on Facebook and Instagram, along with meticulously crafted Google Ads, yielded impressive results, contributing to a monthly increase of over 1000 unique visitors to Saddle & Spoke’s website. By leveraging the influence of key industry figures and strategically placing ads in front of highly relevant audiences, we successfully expanded Saddle & Spoke’s reach, driving qualified traffic and ultimately boosting bookings and revenue. These results underscore CJ Digital’s commitment to delivering tangible and measurable outcomes for our clients, empowering businesses like Saddle & Spoke to thrive in the competitive digital landscape.