LIVIN’Italy, Leeds

Increasing LIVIN’Italy’s organic traffic from Google via on-page and off-page SEO practices.

Key Results (February 2024 – Present)

+161% – Increase in Organic Traffic from Google

x5 – More Keywords Ranking

+100 – Keywords in 1-3 Positions

Involvement
SEO

 

01. OVERVIEW

LIVIN’Italy came to us asking to help them rank for better keywords on Google. The website was ranking for unrelated keywords and they were struggling to drive conversions via Google, just traffic. 

We put together a plan to make sure they ranked for keywords where there was high intention to book a restaurant in Leeds. 

Overall we have increased their bookings by 50% every month year on year since we’ve been working with them since 2024.

LIVIN'Italy Leeds
2. SOLUTION
LIVIN’Italy was an established venue with a loyal following, however they weren’t ranking for the right keywords on Google. We shared with LIVIN’Italy our Google review strategies to help them get more reviews for Google’s local pack on the map. We then created a keyword matrix for them, focusing on Leeds and restaurant related keyword phrases rather than Italian based words. Next we added them to hundreds of directories and citation sites to help Google recognise that the information on their Google My Business profile was accurate. This helped LIVIN’Italy rank on the map within 2 months. We also got LIVIN’Italy in over 100 publications related to hospitality.
LIVIN'Italy Google Presence
3. RESULTS

Within 3 months we increased LIVIN’Italy’s Google traffic from 31k to 80k visits. A 161% increase. We also added a blog to LIVIN’Italy’s website which allowed us to rank for over 500 keyword phrases that were relevant with high booking intention. With over 100 of these being in the 1st to 3rd positions, which naturally get the most clicks on Google.

LIVIN'Italy SEO Results
Our work
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If you’re interested to see what we can do for your brand or learning more about
us, our work, or our process, please get in touch.