Bucklebury Farm, Wiltshire

A farm in England owned by Pippa Middleton and her husband, which has a cafe, soft-play, safari park and lodges accomodation.

Key Results (last 6 months)

Increased organic traffic by 30%

Over 20k new website visits per month

Reached over 500k accounts across META platforms every month

Involvement

SEO
Consultancy

PPC

Influencers

01. OVERVIEW

Bucklebury Farm, a picturesque English farm owned by Pippa Middleton and her husband, offers a delightful blend of rural charm and modern amenities. The farm boasts a cozy café, a fun-filled soft-play area, an exciting safari park, and comfortable lodge accommodations. To enhance the farm’s visibility and attract more visitors, CJ Digital implemented a comprehensive digital marketing strategy. Our efforts included SEO to optimize the farm’s online presence, influencer marketing to leverage the power of social media, and PPC advertising to target potential customers directly. This strategic approach has yielded a positive return on investment for Bucklebury Farm, driving increased website traffic, bookings, and overall revenue.

02. SOLUTION

To elevate Bucklebury Farm’s online presence, CJ Digital implemented a multi-faceted digital marketing strategy. We began by optimizing the farm’s website through SEO to improve search engine rankings for relevant keywords. To target families with young children, we partnered with “Mommy influencers” and boosted their content to parents within a 20km radius, increasing brand awareness and driving traffic to the farm. Additionally, we launched a PPC advertising campaign to reach a wider audience and generate immediate results. This combined approach has proven to be highly effective, attracting new visitors and boosting overall business performance.

3. RESULTS

Organic Traffic Surge: Through strategic SEO implementation, we successfully increased Bucklebury Farm’s organic website traffic by a remarkable 30%. This resulted in over 20,000 additional monthly visitors, expanding their digital footprint and attracting a wider audience.

Influencer Marketing Success: Partnering with influential “Mommy bloggers” and boosting their content to parents within a 20km radius proved to be a game-changer. This targeted approach led to a significant 40% increase in bookings, demonstrating the power of influencer marketing in driving tangible results.

Dominating Search Engine Rankings: Our comprehensive SEO efforts enabled Bucklebury Farm to rank for over 1,000 keyword phrases on Google. This improved visibility has attracted a steady stream of organic traffic, enhancing the farm’s online presence and driving consistent growth. Additionally, we successfully reached over 500,000 accounts across Meta platforms, further amplifying the farm’s brand awareness and engagement.