Ranked Fallow 1st place for “The best restaurant in London” within 6 months and grew their traffic to 100k per month from Google.
Key Results (last 12 months)
100,000 visits a month via Search
Ranking for 3000+ keywords
Added £40k revenue per month
Involvement
Influencers
PPC
01. OVERVIEW
Fallow St James’s tasked CJ Digital with translating their culinary innovation and stellar reputation into quantifiable online success. We executed a comprehensive digital strategy, beginning with a deep-dive audit to identify key growth opportunities. By deploying a data-driven SEO campaign and crafting content that resonated with their target audience, we achieved transformative results.
Our work has secured top search engine rankings for over 3,000 strategic keywords, establishing Fallow as a digital leader in London’s fine-dining scene. This has resulted in a surge of over 100,000 high-intent website visits per month from organic search alone. Crucially, our efforts provided a powerful return on investment, generating an additional £40,000 in monthly revenue for the restaurant.
02. SOLUTION
Our solution was an aggressive, multi-pronged SEO strategy. We began by building a comprehensive keyword matrix to target high-intent diners. This guided our content plan, where we produced four targeted blog posts weekly to capture search traffic and build authority. Simultaneously, our outreach campaign secured high-quality backlinks to boost the site’s Domain Authority (DA), while a full technical audit optimized site speed, mobile experience, and crawlability for maximum performance.
3. RESULTS
The impact of our campaign was immediate and profound. We fundamentally reshaped Fallow’s online presence, turning it into a powerful engine for growth. We drove a surge of over 100,000 organic visits to the website monthly, placing Fallow in front of an enormous new audience. The pinnacle of this success was capturing the coveted #1 position for “best restaurant in London,” the city’s most competitive search term. This was supported by broad digital authority, with Fallow now ranking for over 75,000 keywords in total.
Our work
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