Improved & maintained House of Yes’ META & Google PPC campaigns to increase ticket sales.
Key Results (Oct 2023 – Present)
1000+ – event tickets sold every week
x5 – Return on ad spend (ROAS)
$5 – Cost per Conversion (2x cheaper than before we started)
Involvement
Consultancy
PPC
01. OVERVIEW
House of Yes, a renowned Brooklyn venue, teamed up with CJ Digital to improve their ticket sales via PPC marketing (pay-per-click). We continuously ran their META campaigns for general ticket sales and Google ads for private functions.
2. SOLUTION
Working closely with the marketing team at House of Yes, we ran conversion ads on META & Google ads to ensure ticket sales were consistent and the ROAS was over x5.
We took a strategic approach to the ads, making sure the content aligned with the brand and every format was utilised. Weekly optimisations & meetings allowed us to sell over 1000 tickets a week.
3. RESULTS
Upon engaging CJ Digital, House of Yes experienced a significant and immediate uplift in key performance metrics for their Brooklyn venue. The targeted marketing campaigns consistently drove the sale of over 1,000 event tickets every week, demonstrating strong audience engagement and conversion. Financially, the strategy yielded a 5x return on ad spend (ROAS), showcasing high profitability and efficient budget allocation. Furthermore, the cost per conversion (CPC) was optimized to just $5, a rate two times cheaper than the venue’s previous marketing benchmarks, underscoring the agency’s ability to dramatically improve acquisition efficiency.
Our work
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