Improved their lunch & 5-7pm trade by over 50% using influencers & PPC marketing .
Key Results (last 12 months)
Increased traffic from Google from 9k to 23k per month
Added 200 covers at weekday lunch & early dining per week
Reached over 1m people within 4km radius per month
Involvement
Influencers
PPC
01. OVERVIEW
Bistro Freddie, a prominent London restaurant, partnered with CJ Digital to amplify its online presence and drive footfall, particularly during traditionally quieter periods. We implemented a dynamic, multi-faceted strategy combining hyper-local influencer marketing with a robust, targeted SEO campaign. The objective was to increase brand awareness, dominate local search rankings, and translate digital reach into tangible, in-venue custom.
The campaign successfully boosted weekday traffic, significantly grew organic website visits, and ultimately delivered a massive increase in revenue by reaching over a million people in London.
02. SOLUTION
Our solution was twofold. First, we executed a strategic influencer campaign designed to fill tables during weekday lunch and early dinner slots. We identified and collaborated with London’s top food influencers, inviting them to experience Bistro Freddie’s unique offering. These influencers created engaging Instagram Reels, which were paired with an exclusive 30% discount to incentivize their followers. To maximize impact, we amplified this content through brand partnership ads on Instagram, precisely targeting users within a 4km radius of the bistro, ensuring we reached a highly relevant and local audience.
Concurrently, we launched a comprehensive SEO strategy to build long-term organic growth. The process began with developing a detailed keyword matrix to identify high-value search terms relevant to Bistro Freddie’s cuisine and location. Based on this research, we produced a series of optimized articles for their blog to capture search intent and establish authority. To further boost their search engine ranking, we secured high-quality backlinks from key partner websites, strengthening the bistro’s digital footprint and driving qualified traffic directly from Google.
3. RESULTS
The results of our integrated campaign were immediate and substantial. The hyper-local influencer initiative led to a remarkable 50% increase in trade during the targeted weekday lunch and early dinner periods. Our dedicated SEO efforts more than doubled the restaurant’s online visibility, growing their monthly organic traffic from Google from 9,000 to 23,000 visits within just two months. In total, our campaigns reached over 1 million people across London, creating a huge surge in brand awareness that translated directly into a massive boost in overall revenue for Bistro Freddie.
Our work
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