Social Media Marketing For Hotels
Engage potential guests and showcase your hotel’s unique experience with targeted social media marketing. We create compelling content that drives bookings and boosts your brand’s online presence.
Maximize Your Hotel’s Bookings with Expert Social Media Marketing
At CJ Digital, we help hotels turn casual scrollers into loyal guests through strategic, creative, and effective social media marketing. In today’s digital world, travelers aren’t just searching on Google, they’re discovering their next stay through Instagram photos, Facebook reviews, and TikTok videos.
With a proven approach designed specifically for the hospitality industry, we create the kind of social media presence that drives real results.
Ready to see what social media can do for your hotel? Let’s start with a free audit and see where the opportunity lies.


Why Social Media Marketing Matters for Hotels
Social media has become one of the most powerful tools for attracting travelers. Platforms like Instagram, Facebook, and TikTok are now the go-to sources for travel inspiration. From scrolling through stunning hotel photos to watching guest experiences in real-time, travelers are using social media to decide where to stay long before they book.
Effective hotel social media management does more than post pretty pictures. It builds trust, sparks conversations, and encourages direct bookings. A well-maintained social presence helps your hotel stay top of mind, increases positive reviews, and turns one-time guests into repeat visitors.
At CJ Digital, we help hotels create social strategies that connect with travelers exactly where they’re searching. In today’s competitive hospitality market, social media marketing for hotels is no longer optional, it’s the key to staying ahead.
Our Hotel Social Media Marketing Services
Managing social media while running a hotel is no small task. That’s where CJ Digital comes in. As a dedicated social media agency for hotels, we handle the strategy, creation, and daily management so you can focus on your guests.
Content Creation
We craft high-quality photos, engaging Stories, Reels, and videos that highlight your hotel’s unique atmosphere. From showcasing your rooms to capturing local experiences, we make your property irresistible on social media.
Social Media Advertising
We manage targeted Facebook and Instagram ad campaigns designed to attract travelers searching for stays in your area. By promoting exclusive deals and seasonal offers, we help increase direct bookings and reduce reliance on OTAs.
Community Engagement
Responding to guest inquiries, comments, and reviews is key to building trust. Our team handles daily engagement, making sure your audience feels heard, valued, and excited to book with you.
Influencer Partnerships
We collaborate with trusted travel influencers and bloggers to promote your hotel to their engaged audiences. Through authentic content and reviews, they help drive awareness and inspire bookings.
Reputation Management
Your online reputation can make or break booking decisions. We monitor mentions, handle reviews, and protect your brand image to ensure you’re always presented in the best light.
Posting Calendar & Strategy
We plan and manage a customized posting schedule that balances promotional content, guest highlights, and local tips. This keeps your audience engaged and your feed fresh year-round.
Analytics Reporting
You’ll receive clear, actionable reports showing what’s working across platforms. We track follower growth, engagement, and conversions—so you can see exactly how social media supports your bottom line.

How Social Media Drives Bookings for Hotels
At CJ Digital, we craft targeted promotions and exclusive offers that encourage direct bookings, cutting out the middleman and saving you from high OTA fees. Over time, consistent, authentic engagement helps build a community of loyal guests who don’t just come back, they bring their friends, share their stays, and leave glowing reviews that attract even more bookings.
When done right, social media becomes one of your most powerful (and profitable) marketing tools.
Why Restaurants Need Professional Social Media Marketing?
Running a restaurant is more than just serving great food, it’s about building an experience that keeps customers coming back. Your restaurant’s social media presence plays a critical role in attracting and engaging diners. Here’s why partnering with a social media company for restaurants can make all the difference

1. Increase Brand Awareness & Visibility
With millions of people scrolling through Instagram, Facebook, and TikTok daily, having a strong presence helps your restaurant get noticed. A well-executed social media strategy ensures your restaurant stays top-of-mind for potential customers.

2. Drive More Reservations & Orders
A compelling social media presence doesn’t just build engagement, it leads to real business growth. From mouth-watering food photos to strategic ad campaigns, the right social media specialist for restaurants can drive direct reservations, online orders, and foot traffic.

3. Build a Loyal Community
Social media is the perfect space to interact with customers, respond to reviews, and showcase what makes your restaurant unique. A strong, engaged community leads to more word-of-mouth referrals and repeat visits

4. Stay Ahead of Competitors
The restaurant industry is highly competitive, and staying ahead requires more than just good food. A social media agency ensures your brand remains fresh, relevant, and engaging, helping you stand out in a crowded market.

5. Get Measurable Results
Unlike traditional advertising, social media marketing provides real-time insights. We track key metrics like reach, engagement, and conversions, refining our strategy to maximize ROI and continuously grow your brand
Why Choose Us as Your Hotel Social Media Experts
At CJ Digital, we specialize in social media marketing for hotels, resorts, and boutique stays, bringing hands-on experience from the hospitality industry straight to your brand. We know how to create campaigns that don’t just look good, they drive real engagement and turn followers into paying guests.
Every hotel is different, which is why we develop tailored strategies based on your location, audience, and unique offerings. Whether you’re targeting weekend travelers, corporate guests, or destination vacationers, we know how to get your property noticed.
With transparent reporting and constant communication, you’re never left guessing how your social media is performing. From creative content to measurable results, we handle everything so you can focus on creating unforgettable guest experiences.

Elite Screening Australia2025-02-28Trustindex verifies that the original source of the review is Google. Working with CJ Digital was an absolute pleasure from start to finish! Their team took my pre-employment background screening business’s online presence to the next level. They designed a sleek, professional website that is not only visually appealing but also user-friendly and optimized for high traffic. What really stood out to me was their attention to detail in ensuring the site was built to drive conversions and improve user experience. The CJ Digital team is incredibly knowledgeable and provided ongoing support throughout the entire process. They went above and beyond to ensure my website evolves alongside my business, offering monthly maintenance that makes a huge difference in keeping things running smoothly. I couldn’t be happier with the result – the professionalism, expertise, and customer service have truly exceeded my expectations. If you're looking to boost your online presence and have a top-notch website, CJ Digital is the way to go! Kats Cuisine2024-07-18Trustindex verifies that the original source of the review is Google. CJ Digital's knowledge in the food sector is unreal. They provide an extremely professional and friendly service. Looking forward to working with CJ Digital on current and future projects. Emily Day2023-11-13Trustindex verifies that the original source of the review is Google. I’ve loved working with you guys! I would give 6 stars if I could. Thank you for all of your help and can’t wait to see what heights we can achieve together in 2024. Chris French2023-10-13Trustindex verifies that the original source of the review is Google. Keep up the good work guys. They’ve been brilliant to work with and hopefully our working relationship will continue for years to come. Thanks guys Lauren Brown2023-01-11Trustindex verifies that the original source of the review is Google. If anyone can deliver it’s the guys at CJ digital. With their reasonable pricing, friendly demeanour and reliable service Im certainly one happy customer. They promised me the number 1 spot on google, as well as an improvement in restaurant bookings which they’ve successfully delivered. Calum and Josh are so knowledgeable on SEO and digital marketing tips. If you need help with your bar/ restaurant / business, I can’t recommend CJ Digital highly enough- they saved my restaurant and my livelihood! 99rhodium2022-07-15Trustindex verifies that the original source of the review is Google. Best restaurant marketing agency in London. We've used many during our time and without question CJ provide the best service at the most affordable price. Thanks guys and long may the beautiful partnership continue. Davey Jones2022-07-13Trustindex verifies that the original source of the review is Google. No regrets here, been working with CJ Digital for the last 3 months and seen some great results for my venue. 5 star marketing agency. Thanks! Charlie Rowing2022-05-25Trustindex verifies that the original source of the review is Google. Best marketing agency in London for restaurants. Would highly recommend. E Doyle2022-04-24Trustindex verifies that the original source of the review is Google. CJ Digital has been marketing our restaurant for 3 months now and we’re really happy with the results! Looking forward to the future. Clark Henderson2022-04-20Trustindex verifies that the original source of the review is Google. Really impressive agency for restaurants and bars. The team are sending high quality influencers to our 6 venues and we're nearly fully booked at all but 1. Saving us a lot of time and taking away a lot of the pain that comes with marketing
Frequently Asked Questions.
Answers you need
We recommend posting at least 3-5 times a week across key platforms like Instagram and Facebook to keep your audience engaged and your brand top-of-mind.
Absolutely! With the right strategy—like targeted ads, engaging content, and exclusive offers—social media can drive travelers straight to your booking page.
Yes! Whether you're a cozy boutique stay or a luxury resort, we create custom social media strategies that fit your unique brand and audience.
Instagram and Facebook are must-haves, but depending on your location and guests, we also recommend exploring TikTok and Pinterest for added reach.
We track key metrics like reach, engagement, website clicks, and bookings—so you’ll always know exactly how your social media is performing.
Get Started with the Best Social Media Marketing for Hotels
Ready to turn your hotel’s social media into a steady stream of bookings? At CJ Digital, we offer a free social media consultation to review your current profiles and show you how we can elevate your online presence.